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‘Ínnovation is the key’

“The A-brands we work for, make high demands,” says Ronald Diel, Benelux sourcing manager at HH Global. In VAN AS, the company found a specialist supplier for floor stickers and window stickers

“Ten years ago, VAN was one of the first point of sale printers with static stickers,” says Ronald. ‘To perfect windowsigning, you need a mechanic, in recent years these professionals have disappeared from retailers. Also the annoyance of sticker residue on displays with ordinary stickers was in a blow past. In the meanwhile, VAN AS is no longer the only supplier, but they are still the experts in innovative printing. ‘

Take the new UV press and the plastic and transparent stickers that roll out of it. According to Ronald, smart choices from VAN AS. “I closely follow all our suppliers: what do you have, what can you and what are you looking for? Then I see VAN AS that they invest in smart, new techniques. ‘

The smell of ink, the sound of the presses … Ronald began as a lithographer and printer. The chance to get back to the printing press again does not let him shoot. “There are customers with products that you need to check on-site when they come from the press. Looking at the production at VAN AS gives me a feeling of satisfaction.