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‘More conversions on the store floor’

Good point of sale material makes the difference between or not in the shopping cart for fast moving consumer goods. Director Peter Colee and Account Manager Inge Coppens of X-Ingredient: “We love suppliers that are as innovative as us.”

“In any supermarket, if you can convince a regular brand consumer to buy your new product, then your numbers will fly up,” says Peter Colee. “How important is point of sale communication, you should not underestimate it.”

The advertising agency thinks and carries out campaigns for A brands like Bavaria, Mars and Philips. “But for all products and brands, it’s all about conversion,” says Peter Colee. ‘A well-known term in the online world, but equally applicable to the store floor. Our campaigns are online and offline, and these two worlds are interwoven more and more; Clicks & bricks. In integrated campaigns, online grocery stores reinforce communication on the store floor, and vice versa. ‘

Inge Coppens adds: ‘For that point of sale we are constantly looking for innovation. New applications, new combinations. VAN AS is a perfect partner and supplier. They have a wide range of point of sale materials, from static stickers and magnetic stripes to wobblers and other shelf material. In addition, VAN AS believes in solutions, for example with limited budgets. ‘